
Donald Trump’s “Trump 2028” merchandise has sparked debate about presidential term limits, raising questions about his future political ambitions while keeping potential Republican challengers in a holding pattern.
Quick Takes
- Trump is selling “Trump 2028” merchandise despite constitutional limitations preventing a third presidential term
- A constitutional amendment would be required for Trump to legally serve a third term, which experts consider highly unlikely
- Republican leaders have dismissed Trump’s third-term comments as jokes while acknowledging their strategic value
- Trump’s ambiguous stance on future political plans effectively freezes potential 2028 Republican candidates like JD Vance and Ron DeSantis
- Trump recently told The Atlantic that seeking a third term would be “very hard,” but continues to keep speculation alive
Constitutional Reality vs. Political Theater
The Trump Organization’s recent launch of “Trump 2028” merchandise has reignited discussions about presidential term limits established in the 22nd Amendment. This constitutional provision explicitly prohibits anyone from being elected president more than twice, creating a clear legal barrier to a potential third Trump term. Despite selling hats and other items with the futuristic date, Trump himself has acknowledged the significant hurdles involved, telling The Atlantic, “It would be very hard” to run for a third term, while maintaining his characteristic blend of serious policy discussion and political theater.
Republican leadership has consistently framed Trump’s comments about serving beyond constitutional limits as good-natured humor rather than genuine political strategy. Senate Majority Leader John Thune and other prominent Republicans have downplayed the significance of such remarks, insisting they shouldn’t be taken literally. Meanwhile, Rep. Andy Ogles has proposed a constitutional amendment that would allow presidents to serve three terms, though the proposal faces nearly insurmountable odds, requiring two-thirds majority in both congressional chambers and ratification by 38 states.
President Donald Trump is now selling hats and shirts emblazoned with "Trump 2028" branding. Any attempt to seek a third term would challenge existing constitutional amendments. https://t.co/kOcmP434en
— Scripps News (@scrippsnews) April 24, 2025
Strategic Ambiguity Freezes GOP Field
Trump’s third-term rhetoric serves a practical political purpose beyond merchandise sales. By keeping alive the possibility of involvement in the 2028 race, he effectively prevents potential Republican successors from making early moves toward presidential campaigns. This strategic ambiguity particularly impacts figures like Vice President JD Vance and former Florida Governor Ron DeSantis, who must carefully balance their own ambitions against allegiance to Trump and his dedicated MAGA base. The situation has created a political holding pattern that extends Trump’s influence well beyond his current term.
“He’s not going to run for another term, Don’t underestimate the degree to which he believes any Trump-centered noise is good, because it starves his opponents.” – Newt Gingrich
Former Trump adviser Steve Bannon has been more direct about Trump’s continued dominance of the Republican party, suggesting that any Republican who challenges Trump’s position as the MAGA movement leader would face “total and complete rejection.” This reality has created a political environment where ambitious Republicans like Vance, Rubio, Cruz, Hawley, and DeSantis must carefully navigate Trump’s continued presence, waiting for signals about his future plans before making their own moves toward potential 2028 campaigns.
President Donald Trump is now selling hats and shirts emblazoned with "Trump 2028" branding.https://t.co/I4wuRRmFDb
— KTNV | Channel 13 News Las Vegas (@KTNV) April 25, 2025
Constitutional Workarounds and Political Reality
Some Trump supporters have theorized potential constitutional loopholes that might allow Trump to serve beyond two terms. One scenario involves Trump running as a vice-presidential candidate in 2028, with the presidential candidate resigning after taking office, thereby elevating Trump to the presidency again. However, this approach raises serious constitutional questions involving both the 22nd and 12th Amendments. Legal experts remain skeptical about such workarounds, pointing to the clear intent of the constitutional framers to limit presidential service.
“If I do really well for the next four years, everything else will take care of itself, Now, like, yeah, in two and a half years, will that become harder? Will people be more focused on politics than on what the White House is maybe doing that particular day? Maybe.” – JD Vance
Trump himself has maintained plausible deniability about his future intentions, simultaneously joking about extending his presidency while acknowledging constitutional limitations. This approach allows him to maintain his political relevance while avoiding becoming a lame duck president too early in his term. The “Trump 2028” merchandise serves as both a fundraising tool and a way to keep political speculation alive, regardless of whether Trump genuinely intends to pursue extraordinary measures to remain in power beyond constitutional limits.
Sources:
- No, Trump Cannot Run for Re-election Again in 2028
- Trump’s third-term talk freezes the potential 2028 Republican field
- Trump Says It Would Be ‘Very Hard’ to Run for Third Term