On Sunday, former President Donald Trump for the first time addressed the Bud Light boycott, writing in a post on his social media platform, Truth Social that “money does talk.” This post was made in reference to the decrease in sales that Bud Light has faced as a result of the controversy surrounding transgender influencer Dylan Mulvaney.
Both Bud Light and its parent company Anheuser-Busch InBev came under fire after Mulvaney posted a video on social media on April 1, stating that Bad Light had sent her a personalized can with her face on it. Following this video, many right-wing politicians and celebrities called for the company to be boycotted. However, Trump who is known for taking a vocal stance had remained quiet for over a month, until Sunday.
In his post, Trump stated that it was “time to beat the Radical Left” pointing out that Anheuser-Busch had to now face the monetary consequences of their choice. He proceeded to praise a book by Wayne Allyn Root, which also talks about dealing with the left.
Bud Light sales have been decreasing for multiple weeks now, with the sales volume of Bud Light having fallen 21 percent in the week ending April 21. Trump was not the only one to point out the decline in the company sales, with many others also celebrating the impact of the boycott on the company. Bud Light is also dealing with accusations that with its actions it alienated its customer base.
Many had previously criticized Trump for not talking about the Bud Light boycott, with many pointing out that he owns millions of dollars in Anheuser Busch InBev stock ownership which might have been the reason he did not publicly address the controversy. According to Trump’s most recent 101-page disclosures form, filed with the Federal Election Commission in April, Trump owns somewhere between $1 million and $5 million in Anheuser Busch InBev.