Mondelez International, the company behind Oreo cookies, is turning to artificial intelligence to create new flavors that will tantalize your taste buds.
At a Glance
- Mondelez is using AI to develop new flavors for Oreos and other cookies
- AI integration has been part of Mondelez’s product development since 2019
- The AI tool optimizes ingredient combinations based on various parameters
- Over 70 different projects at Mondelez have utilized AI technology
- Human taste-testing remains crucial in the flavor development process
AI Meets Cookie Innovation
In a move that blends technology with tradition, Mondelez International has embraced artificial intelligence to revolutionize the way they develop new Oreo cookie flavors. Since 2019, the snack giant has been leveraging AI to speed up recipe creation and optimize flavor combinations, marking a significant shift in the food industry’s approach to product innovation.
The AI tool, developed in partnership with Fourkind (now part of Thoughtworks), uses machine learning to analyze and suggest optimal ingredient combinations. This technology considers various parameters such as aroma, appearance, cost, nutritional value, and flavor to generate pre-optimized recipes. The result? A streamlined process that makes production trials four to five times faster than traditional methods.
Cookies, but make it tech-savvy. Oreo's parent company Mondelez is using AI to whip up new snack flavors faster than ever. #Mondelez #Oreo #AI #FoodTech https://t.co/aXDVmJb1PN
— TAXI (@designtaxi) December 18, 2024
Balancing Efficiency and Tradition
While the use of AI in flavor development raises questions about the necessity and cost-effectiveness compared to human creativity, Mondelez insists that the technology is not meant to replace traditional methods. Instead, it enhances the process by reducing repetitive trial-and-error steps, allowing human experts to focus on refinement and quality control.
“As the company’s biscuit digital R&D manager Kevin Wallenstein explained, the AI is not about replacing traditional methods but enhancing them by cutting down on repetitive trial-and-error steps.” – Source
It’s important to note that the AI system is not generative; it doesn’t create entirely new concepts but rather optimizes existing ingredients. This approach ensures that products maintain their nostalgic appeal while adapting to modern preferences and dietary needs. For instance, the AI tool contributed to the development of Gluten-free Golden Oreos, addressing the growing demand for gluten-free options.
Refining the Process
The journey to perfect AI-assisted flavor development hasn’t been without its challenges. Early versions of the tool had issues, such as suggesting recipes with excessive amounts of baking soda due to its low cost. Mondelez has since refined the AI by training it on the “essence” of its products to better align with consumer expectations and brand standards.
“Mondelez International, the maker of Oreo cookies, is crunching the numbers—and the recipes—with the help of artificial intelligence.” – Source
Human taste-testing remains a crucial part of the process, ensuring that each new flavor meets the high standards Oreo fans have come to expect. This combination of AI efficiency and human intuition allows Mondelez to innovate quickly while addressing trends like gluten-free diets and seasonal treats, all while maintaining the classic Oreo appeal.
The Future of Flavor
As Mondelez continues to explore the potential of AI in flavor development, consumers can look forward to an exciting array of new Oreo varieties. From Toffee Crunch to Birthday Cake, the AI tool has already contributed to several popular flavors. With over 70 different projects utilizing this technology, it’s clear that Mondelez is committed to pushing the boundaries of snack innovation.
While some may question the need for AI in cookie making, the results speak for themselves. By combining cutting-edge technology with time-honored traditions, Mondelez is ensuring that Oreo remains at the forefront of the snack industry, delighting taste buds and satisfying cravings for generations to come.
Sources:
- They’re Using AI to Come Up With New Oreo Cookie Flavors Now
- Your most beloved Oreo cookie flavor could have been AI-generated
